Tag: Brand Identity

Introduction LIFT is a community-focused program developed by PLAN Okanagan to support individuals with disabilities through education, independence, wellness, and meaningful connections. For this project, I worked alongside a design team to create a welcoming and recognizable brand identity that reflects the program’s values of inclusivity, growth, and community. Our goal was to develop a cohesive visual identity that feels approachable, uplifting, and professional across both digital and print materials. Colour When choosing the colours for LIFT, we wanted to create a balance between professionalism and approachability. Blues were selected to communicate trust, calmness, and connection, while green was introduced to represent growth, independence, and new opportunities. Together, these colours create a positive and welcoming identity that reflects LIFT’s values. Typography When selecting…